Case Studies
Website Design & SEO
Boro Dubai
A Dubai activities platform designed and structured for Persian-language discovery, search visibility, and booking-oriented user journeys.
Design + SEO
Project Type
Persian Dubai
Audience
Discovery
Goal
Project overview
Boro Dubai needed a platform experience that could help Persian-speaking users discover Dubai activities, experiences, and offers with a clear browsing and inquiry path.
What changed
- Designed a discovery-focused website structure for activities, categories, and user browsing behavior.
- Built a clean visual system that supports entertainment, tourism, and booking-led content.
- Improved navigation so users can move from inspiration to specific options faster.
- Created an SEO-ready structure for Dubai activity and entertainment search intent.
SEO strategy and organic growth
The SEO approach focused on Persian-language search demand around Dubai experiences, activity categories, and intent-led landing pages. Internal linking and category structure were planned to help search engines understand the platform depth.
Business outcome
The project created a stronger platform foundation for discovery, content growth, and organic acquisition in a focused Dubai audience segment.
Key deliverables
- Platform website design
- Persian UX
- SEO category structure
- Discovery-led navigation